The day I decided I wanted to do graphic design for the rest of my life was when I was 14, sometime in September of 2003. It was my first graphic design lesson and the only reason I had chosen to study it was because I had been convinced I would love it by my parents. They were right, it was nothing as to what I expected, it was so much more.
I left school with very poor grades, not enough to get me into sixth form. I wasn’t ready to leave education yet so applied for a college, they judged me on my work rather than my grades. When I left there I had learnt so much, something I learnt, and I will always remember this, it’s so easy to teach design, yet impossible to teach good taste. I’m always meeting people who are really good at using design programs, yet the graphics they produce are just really poor and don’t seem to have any artist direction whatsoever. Good taste is something that comes naturally, i believe you either have it or you don’t. I left my National Diploma Graphic Design Btec course with a full distinction which is still one of my proudest achievements.
I think what makes me a designer is how I am always analysing everything I see, from billboards to food packaging, the fonts they have used and what program they designed it on. Design is such a big part of my life, a lot of stuff I do relates to my creative side in some way, whether it’s tidying my room or making dinner. I am constantly thinking of new things to do, at the moment I am trying to gain as much experience as I can while I have the chance. I do a lot of work for Newport University’s Student Union, I am graphics manager for Radio Noize, designer and assistant editor for fortnightly newspaper NewsPort, I also help out with the designing for NTV (Newport Television) I feel this is getting me ready to leave university and go straight into work.
I enjoy looking at other people’s work and being inspired by great designers and illustrators, one of my favourite illustrators is Genevieve Gauckler, I think her work is so good, her style is very similar to mine, very basic and bold with lots of flat colours. She knows what fonts work, which colours to use and how to place things in an eye catching way.
As a designer there’s one thing I really despise about the industry at the moment, and that is how they judge you on the qualifications you have, this is going back to my point about not being able to teach good taste. There are so many things out there that have really bad graphics on them, I am lead to believe that is due to the companies not interested in the quality of your work but what qualifications you have.
So I believe this is what makes me a unique designer: Process, communication, analysing, visualising, function, purpose, relevance, planning, idea, abstract, point of view, concept, enhance, typography, research, achievement, inspiration but above all TASTE!